Dad! Mom! How do I spell CAT?

Jolted back to reality? How we all wish our kids could achieve new heights every day.

Increased screen time has become an exasperating experience. To bring back the element of positivity and fun, we came up with an amalgamation of children's literature, art, and technology to interest our future generation in the form of personalized storybooks.

Every child can be one's own hero and that is what we strive to uncover and unleash. We act as catalysts in inculcating values, morals, etiquette, and ethics in a child that every parent strives hard to see. We would also like to impart subtle messaging and knowledge regarding sciences, humanities, social sciences, and sportsmen spirit through storytelling, since after all, the knowledge gained sub-consciously embeds deeper into a child’s consciousness. The best outcome of storytelling, however, is the amount of imagination and creativity that stimulates a child's brain.

Each and every book we publish is unique. Crafted with extreme care by everyone involved - be it the story or the art, we want the audience (no matter the age) to be enthralled.

Be Your Own Hero

Meet Our Team

Sudarshan Vig
CEO & Co-Founder
A problem-solver and go-getter, with 18+ years of extensive experience under his belt, Sudarshan was earlier associated with multiple high-growth startups, including InsideView, Gainsight, and Phenom. A man of many talents, he is also a professional photographer and cinematographer.
Neeraj Agarwal
Technical Advisor & Board Member
Neeraj leads engineering at My3dMeta. He brings over 20 years of experience in building software systems for companies like Google, Microsoft, Walmart Labs, Uber, and Tide Platform. For the last couple of years, he has been trying to solve the Graph Isomorphism problem (an open problem for the previous 30 years). He claims to have solved it and is in the process of verification
Ramarao
Design Advisor &
Board Member
Rama is user experience designer with 19+ years of practical experience in the field of design as a team player, manager, and mentor. He has experience working in a wide variety of domains across multiple MNCs, right from financial products to SaaS products, industrial automation to IoT, CRM to e-Commerce, Engineering to Healthcare etc. Rama has spent significant time designing experiences for Web, Mobile devices, and Desktop. He was a core member of two startups before Merlinwand.
Neha Jain
Sr. Manager - Operations
A recruiter by profession and an accidental content writer, Neha believes in looking at the positives of life. When not running around her effervescent daughter, she loves to scribble her thoughts on paper. A globetrotter, travelling feeds her soul. If you wish to contact her, you will find her where the adventures are.
Rohith Nagepalli
Production Manager
With over 11 years of experience in customer service, Rohith looks after production and delivery at Merlinwand.
Srinidhi Srinivasan
Visual Designer
A software engineer by profession and a children’s book illustrator by passion, Srinidhi has always been fascinated by picture books and the magic that revolves around them. The hardest yet fun-filled part, she says, is to ‘think like a kid’ and then bring those bizarre and silliest characters to life. She has published five books until now.
Arnaz Bisney
Financial Analyst
Arnaz has a background in Commerce. With experience in the field of accounts and taxation, she has a personal interest in the latter. She handles the finances at MerlinWand.
V. Navya
Communications Analyst
With an MBA degree in hand, Navya began her corporate journey in customer service. At Merlinwand, she exuberates brilliance in handling social media and customer support.

Our Authors

Dr. John Slight
Dr. John Slight, FRHistS, FRAS is a lecturer in Imperial and Global History at The Open University, UK. He is the author of The British Empire and the Hajj, 1865-1956 (Harvard University Press, 2015) which was awarded the University of London's Institute of Commonwealth Studies' triennial Trevor Reese Memorial Prize for the most innovative, wide-ranging and scholarly work of imperial history published in 2013, 2014 and 2015.
Devika Das
An award-winning author and actor, Devika pursues her passion for writing and theatre in Hyderabad. 'The Mind Game' is a national bestseller and is now available at bookstores in London. She has recently published a Hindi short story 'Meghna' with Blue Rose Publishers. She has won the National Award for short films ‘Waterman’ and ‘The Silent Voice’ directed by Anshul Sinha. Currently, she is working as a Content Strategist for an IT Company in Hyderabad.
Pujita Krishnan
Fiction writer and dance academy founder, Pujita has an eclectic academic and professional background. As a writer of fiction, several of her stories have been published in different media, including ‘A Bird in Flight’ and ‘Smitten’. She is a critic and writes dance reviews for The Hindu. She has had a diverse career spanning several areas such as media, films, journalism, community work, teaching and training.
Praveen Krishnamurthy
A singer, actor, trained salsa dancer and content writer, Praveen has written and created audio stories packaged into radio spots and IVRS messages for CSR initiatives which are now popular amongst school children in the government schools in Andhra Pradesh and Telangana region in India. A composer par excellence, he has scored music for a Tollywood movie “Karalu Miriyalu” in 2010.
Parvathy Raveendran
Parvathy is a writer, editor and teacher. Theatre, art history, poetry and photography, good food and magic of all kinds have been lifelong pursuits, leading her on whimsical and often unusual routes to little-known corners of the country. Her play titled “Witches” was shortlisted for “The Hindu Playwright” award and read at the British Council. She has also written book reviews for Scroll magazine.
Neha Jain
A recruiter by profession and an accidental content writer, Neha believes in looking at the positives of life. When not running around her effervescent daughter, she loves to scribble her thoughts on paper. A globetrotter, travelling feeds her soul. If you wish to contact her, you will find her where the adventures are.

Our Illustrators

Rajyasree Sarkar
A visual designer and an illustrator, Rajyasree is trying to create awareness against animal cruelty through her illustrations. She uses both Raster and Vector styles in her illustrations and prefers grain and pencil brushes. She is constantly learning new skills/ softwares, and loves space and spacecraft. Rajyasree has illustrated 4 books to date and continues to do so.
Srinidhi Srinivasan
A software engineer by profession and a children’s book illustrator by passion, Srinidhi has always been fascinated by picture books and the magic that revolves around them. The hardest yet fun-filled part, she says, is to ‘think like a kid’ and then bring those bizarre and silliest characters to life. She loves experimenting with different styles. Srinidhi has published four books until now.
Ekata Mandal
An illustrator by passion with a degree in Molecular Biology, Ekata draws inspiration from nature and everyday life. Her illustration style is based on vintage western children's story books. She draws cottagecore illustrations and mainly uses gouache, pencil, and crayon. She loves collecting old art books of the old masters - Van Gogh, Monet, and Manet being her favorites. Ekata runs her own business - Emartworks store. She makes stickers, notepads, art prints and many more goodies.
Abira Das
Compulsive doodler while talking, bookworm, and a globetrotter, Abira’s foray into the art world is inspired by her father and Disney animation movies. A graduate in animation and multimedia from St Xavier’s College, Kolkata, she worked in the industry before deciding to take up freelancing full-time. Thus began her tryst with illustrating children’s books. Abira has illustrated more than 100 published books from around the world which include Ghana and Papua New Guinea amongst others.